Creative Work

Self-directed creative work exploring music, performance, identity, and long-term vision — from live DJ sets to visual branding projects shaped by culture and personal storytelling.

DJ Key

DJ Key

Applies an analytical mindset to live performance, translating crowd dynamics and real-time energy into curated sets across Los Angeles and the Bay Area.

Music Curation Live Performance Audience Engagement
Vision Is Key Magazine Cover

VISION IS KEY

"VISION IS KEY" is a self-directed creative branding project that explores identity, narrative control, and long-term personal strategy through a magazine-style visual campaign.

Creative Direction Visual Branding Identity Design