Keynes Le

About Me

I'm Keynes (pronounced Key-eans), a Berkeley graduate in Economics with minors in Data Science and Journalism. I'm drawn to the space where numbers meet narrative, using analysis to understand human behavior and storytelling to translate insight into meaning.

My academic work spans machine learning, econometric analysis, and multimedia journalism. Across these projects, I've become especially interested in how quantitative insight can move beyond prediction to inform real decisions and direction.

Outside the classroom, I've worked in live and culture-driven environments, including supporting production for the Super Bowl LX Halftime Show and collaborating on music and entertainment initiatives focused on audience engagement and strategy. Operating at that scale reinforced that impactful cultural moments depend on coordinated systems behind the scenes, where timing, information flow, and adaptability determine whether complex productions succeed. Together, these experiences have shaped three principles that guide my work: curiosity, reliability, and collaboration.

Over the long term, I aim to contribute to entertainment and media organizations at the center of culture, combining analytics, storytelling, and strategic thinking to build experiences that resonate and endure.

I'm always happy to connect and chat! Feel free to reach out at key_2112@berkeley.edu.