Professional Experience
Experience across live events, music industry projects, and culture-driven teams where audience insight, coordination, and creative strategy come together. These roles have shaped how I solve problems, work across teams, and stay adaptable in fast-moving environments.
Field Team · Levi's Stadium, Santa Clara
Super Bowl LX Halftime Show
Contributed to live production for one of the world's most-watched cultural events, operating within coordinated systems where precision and preparation determined success at scale.
Member, LA Chapter · Former SF Chapter Consultant
Grammy U
Gained exposure to the music industry's operational and community-building side as a GRAMMY U member, while previously serving as a contract consultant for the SF Chapter, executing outreach campaigns that reached over 5,000 UC Berkeley students.
Events Coordinator · Berkeley, CA
Golden Records
Contributed to campus music programming at the intersection of culture and analytics, shaping live experiences through strategic planning, production execution, and audience insight.
Consumer Research & Data Analyst · Berkeley, CA
Another Planet Entertainment
Developed data-driven marketing recommendations for the Greek Theatre's 2025 season through primary research and structured analysis of student attendance behavior.
Data & Strategic Partnerships Consultant · Berkeley, CA
TikTok
Conducted audience research and persona-based analysis to inform partnership strategy and long-term engagement growth within TikTok's music and sports verticals.