Culture & Live Production
Case studies in cultural operations — where systems, timing, and people move together at scale. These experiences shaped how I think about coordination, audience, and the infrastructure behind meaningful moments.
Field Team · Levi's Stadium, Santa Clara
Super Bowl LX Halftime Show
Contributed to live production for one of the world's most-watched cultural events, operating within coordinated systems where precision and preparation determined success at scale.
DJ · Los Angeles & Bay Area
DJ Key
Applies an analytical mindset to live performance, translating crowd dynamics and real-time energy into curated sets across Los Angeles and the Bay Area.
Music & Creative Collaborator · Berkeley, CA
Golden Records
Contributed to campus music programming at the intersection of culture and analytics, shaping live experiences through strategic planning, production execution, and audience insight.
Consumer Research & Marketing Analyst · Berkeley, CA
Another Planet Entertainment
Developed data-driven marketing recommendations for the Greek Theatre's 2025 season through primary research and structured analysis of student attendance behavior.
Data & Strategic Partnerships Consultant · Berkeley, CA
TikTok
Conducted audience research and persona-based analysis to inform partnership strategy and long-term engagement growth within TikTok's music and sports verticals.
Member, Mentorship Mentee & SF Chapter Consultant · SF Chapter
Grammy U
Engaged with the Recording Academy through GRAMMY U as a member, mentorship mentee, and chapter consultant, supporting data-informed outreach and community growth initiatives within the music industry ecosystem.